Lead Generation and Market Research Print E-mail

How do you increase the flow of your sales pipeline?

The first step is to set up systems to fully manage the leads and existing clients you have.  There's not a lot of point in searching for more business when you have a database full of people with whom you've either already made contact or conducted business.   As they say, it costs a lot less to obtain business from existing customers than to source new ones!

So when you're satisfied that you are effectively communicating with your entire database and working through the nurturing, building, maintaining contact phases with your contacts, you may then be looking for assistance in growing your database.   We get straight to the contacts you need!

We get straight to the key contacts you need!

Our philosophy is simple - we find out how are the most likely prospects for our clients, then call them!  It can be a complete waste of money sending direct mail to companies where contact details and even their basic interest hasn't first been established.  And of course, with the very stringent rules on email spamming, it is critical that the first communication with a prospect be with a phone call.

We have the resources to undertake any lead generation or research project you require, whether via the internet or using other resources.  No project is too small or too large … and we love a challenge!

Qualification Projects

These can take many forms including:

Call existing clients: elicit satisfaction with services/products, possible future orders, referrals etc

Call existing leads and prospects: establish their position in the pipeline and endeavour to move to the next level.

Generate new lists of leads: via our resources with various list banks, internet market research etc.  We make the first approach on your behalf, to qualify interest, obtain correct contact name and address and seek permission to email.

Customer surveys: find out exactly what your clients think of your products and services.  We can work with you to formulate a range of data points and using our expert skills, engage the contacts in an informal conversation which will glean all the information you require.  This is an art - it's not about getting a person on the phone and rattling off a bunch of questions - people are rarely in the mood or have the time to participate in a "survey" but are more likely to become engaged in a nurturing follow up call to check they're satisfied with your company's performance.   It's the best way to keep customers happy, seek referrals or testimonials and of course to identify any areas for improvement.